BRIEF
Work as part of a global team (partnering with Ogilvy, Saatchi and DFF) to create a comprehensive toolkit to increase sales across Castrol’s global markets.
SOLUTION
Build on an agency/client relationship that spanned over 13 years and leverage Castrol’s brand proposition of problem/solution for both retail and workshop markets.
OUTCOME
Successfully launched to widespread praise. As the brand has grown, BTL activity has been adapted to exploit new consumer insights.